ABOUT US
What is the Creative Coefficient?
Creative Coefficient is a collaborative full service industrial design firm that facilitates in turning your ideas into market-ready consumer products. We believe great design happens when everyone has a voice — from decision-makers and stakeholders to end customers and manufacturing partners. Think of us as your guides on the product design journey: we lead when you need direction, listen when you need a sounding board, and roll up our sleeves to do the hard work right alongside you.
Who is the Creative Coefficient?
Creative Coefficient is a globally connected, internationally influenced industrial design firm with over 25 years of experience shaping products for diverse markets. Founded within Australia’s healthy and vibrant industrial design industry, we expanded into Canada’s startup and scaleup ecosystem in 2005. With studios in Calgary, Canada and Newcastle, Australia we bring a global mindset and local insight to every project — leaving our mark on products around the world.
Why would you trust us with your product?
We know you have choices when it comes to design firms. Here’s why Creative Coefficient stands out.
We’re not just designers — we’re entrepreneurs too. We know how good design builds brands and drives growth, and we bring that real-world know-how to every project.
We love what we do, and that passion shows in the work. Our award-winning team is agile, versatile, and easy to work with — you’ll feel it when you meet us.
We believe in true transparency: no faceless process, no guesswork. You’re in the loop, heard, and part of the team from day one.
We keep our group small and focused, so your investment goes into great design — not layers of overhead. And the people you start with are the same people who’ll see it through, right to launch.
Why would the creative coefficient want to work with you?
For us, it’s an easy choice.
We want to work with people who value design as a real driver of success — not just something that looks good, but something that builds trust and grows a business. When that belief is shared, the work is better, the process is smoother, and the partnership just works.
You’re doing something original and ambitious, and you’re serious about doing it well. That’s exactly the kind of challenge that gets us fired up — and we’d be proud to help bring it to life
Who is our ideal client?
We thrive in the startup and scale-up world — where teams are small, budgets are tight, and politics don’t get in the way of getting things done. Working directly with founders and early team members who share our energy and passion is our perfect fit.
But we also love bringing that same drive and fresh perspective to established companies ready to shake off the cobwebs and push their products — and their teams — further. If you believe great design can move your business forward, we’ll get along just fine.
Recognition
Both staff and studio have an impressive history of winning prestigious Australian and International Design Awards including a Red Dot, IDEA Gold, numerous Australian Design Awards (now called GOOD DESIGN AWARD), and CES Best in Shows. These accolades recognize our team’s unwavering effort and passion in delivering exceptional design solutions that help our clients build industry recognition and increase revenue.
Careers with us
Looking for a new career opportunity? We are always on the lookout for talented designers, and mechanical product engineers to join the team.
At Creative Coefficient, we believe great design happens when smart, curious people feel trusted and inspired. Our team thrives on working across diverse product markets — from consumer electronics to medical devices to lifestyle goods — and we bring that fresh perspective into every project. We keep our culture flexible and lifestyle-oriented, with a hybrid work environment that balances real focus time with real life. We collaborate closely, share ideas freely, and stay hands-on from first sketch to final product. It’s the kind of atmosphere that attracts passionate designers — and it’s one of the reasons our clients love working with us.